After graduating in BA business information technology, Salima started working for a major high street bank, managing their sales desk. After a sucessful carrer she built a reputation in the bank as the person who could drive sales forward, and beyond.

Salima was asked to become the sales manager of  Jam ITC. She runs a sucessfull sales team and has full responsiblilty of the performance of each indivdiual sales person. She trains her sales team along with Salim Noorani, and they both work as dream team for Jam ITC. Outside  Jam ITC, Salima enjoys working on her new house, cinema, (apart from horror films), and cooking.